Advanced Digital Marketing & SEO
Please fill following information
Introduce Class
- Introduce with batch and mentor
- Preparation, Facebook group rules
- Discuss about lightshot tool, TeamViewer, WinRAR Zip, google drive, Screen record.
Class-1 (Topic :Facebook marketing)
- What is Facebook marketing ?
- Why Facebook marketing ?
- Opportunity of Facebook & Facebook marketing. Type of Facebook marketing ?
- 1. Organic / free marketing 2.Paid marketing
- Create Facebook page
- Design Cover photo & profile picture Settings: Page info & business details
Class-2 (Topic: Facebook marketing)
- Publish our first post
- Understanding Facebook robot & algorithm.
- Discuss about paid marketing, how paid marketing works? Reach & engagement
- Boost a post from Facebook page What is the audience?
- Setup targeted audience Age, gender, location Details targeting:
1.Demographic: Education, job, relations etc. information
2.Interest: browser you used, phone you used, network use etc.
Class-3 (Topic: Facebook marketing)
- Facebook ads manager
- Create first ads from facebook ads manager & Understand ads goal/ads objective Narrow audience, narrow down, exclude
Class-4 (Topic: Facebook marketing)
- Create second ads from ads manager
- Billing & payment method ,discuss about local & international payment method Ads account settings, ads account role
Class-5 (Topic: Facebook marketing)
- Lead generation campaign What is lead ?
- Crate a lead form
- Lead Campaign setup Lead form management Facebook pixel :
- What is Facebook pixel ? Setup Facebook pixel .
- Discuss about lookalike & customs audience
Class-6 (Topic: Facebook marketing)
Ad’s reporting, analyze previous ads
Billing system of Facebook , discuss about Facebook loan(billing threshold) Business.facebook.com / facebook business account Facebook marketing super tools:
- Facebook page
- insight
- Facebook page transparency
Class-7 (Topic: Instagram Marketing)
- What is Instagram marketing ? Why Instagram marketing ?
- Opportunity of Instagram & Instagram marketing. Type of Instagram marketing ?
- 1.Organic / free marketing 2.Paid marketing
- Create Instagram Account Switch Professional Account
- Setup Instagram Account Professionally
Class-8 (Topic: Instagram Marketing)
Instagram Influencer Marketing (as like client project)
Class-9 (Topic: Instagram Marketing)
Instagram Organic promotion How to Grow Instagram Followers Instagram Hashtag Research
Class-10 (Topic: Twitter marketing) Twitter
Marketing – What You Will Learn?
Twitter Profile Setup Twitter Accounts to Follow Twitter Profile Optimization Twitter Features
Twitter – What to Post? Twitter Followers
Twitter Hashtags Twitter Polls Pinned Tweets
Twitter Customer Acquisition Twitter @Mention Influencers Twitter on Your Website Twitter Marketing
Class-11 (Topic: LinkedIn Marketing)
- LinkedIn Account Setup & Optimization
- LinkedIn Connections Hack
- LinkedIn InMail Hack LinkedIn Viral Posts LinkedIn Blog Traffic LinkedIn Groups
- LinkedIn Company Page Setup LinkedIn Ad Credits ($50 Free)
Class-12 (Topic: Domain, Hosting, cPanel, CMS, WordPress)
- What is domain?
- What is hosting?
- Domain & hosting buying process Introduce with CMS
- Domain & hosting setup
Class-13 (WordPress Website Create)
- Install WordPress
- WordPress Website Create
Class-14 (WordPress Theme Customization)
- WordPress Dashboard What is the WordPress theme?
- Customize
- WordPress theme What is WordPress Plugin?
- Customize WordPress Plugin
Class-15 (Freelancing market place & Fiverr)
- Discuss about freelancing marketplace
- Create fiverr account Fiverr profile setup Fiverr Policy
- Fiverr Gig
Class-16 (Fiverr)
- Create fiverr gig step by step
- Gig optimization Publish our first gig
- Gig impression, Click, pause, buyer request
Class-17(Topic: Fiverr Marketplace)
- Fiverr account and policy Project gig
- Buyer management and request
- Freelancing account and policy How to bit for job
- Client management
2nd Part
Class-01 (Topic: SEO Search Engine optimization)
- What do you mean by SEO
Types of SEO
- Overview of Organic SEO
- Overview of paid SEO
- Overview of technical SEO
Type Of Organic SEO
1.on page SEO
2.off page SEO
Three Types of SEO Based on Work
1.White Hate SEO
2.Gray Hat SEO
3.Black Hat SEO and Ins and Outs of “SERP”
- User Click Behavior on SERP
- What do you mean by Knowledge Graph/ One Box?
- What do you mean by Three Pack/ Snack Pack/ local pack? What do you mean by Site link?
- What do you mean by Google top ranking? What do you mean by local SEO?
Class-02 (Topic: Keyword)
- What is a Keyword?
- Why is the Keyword important? Keyword Research
- প্রয়য়োজনীয়তা ? Types of Keywords?
- What is Niche?
- Niche related keyword selection and Research Broad, Narrow, Narrow Down Keyword Research & Analysis Tools
- Final Keyword Selection
Class-03 (Topic: Keyword generates idea)
1.Keyword research by general idea or Myself and Google Search Suggestion > when search and bellow
2.Tools use Keyword example
Niche = subject matter. Main Topic
Fashion > Gents Fashion > Panjabi > Casual Panjabi > Silk > High Price > identify Customer group > Keyword idea > Kw Research with online tools
Keyword Tools
Why Keyword Research tools Need? Keyword everywhere chromes tools?
Keyword shitter tools?
Search Volume, Search trend, Location
CPC
Keyword Demand Keyword Competition
Class-04 (Topic: Keyword generates idea)
- Filter > keyword
- Google Adwords >Tools > Keyword Planner
- How to Download & Make Keyword Research Job Report
- Ubersuggest Keywordtool.io
- Searchvolume.io > Know average monthly search volume Competitor Keyword analysis
- Keyword Everywhere Google Chrome Extension Keyword surfer Google Chrome Extension Make Report:
- Keywords, CPC, Monthly Search Volume, Allintitle, Allinurl, Exact Keyword in title, Homepage, Low competitive site, Similar website or brand site, DA < 30 and PA < 30, Other Keyword tools
Class-05 (Topic: Google Top Ranking And local SEO)
- What is Google Top Ranking?
- Google Top ranking প্রয়োজনীয়তা ?
- buyer Link, Website,
- Webpage, Landing page, product page
- Image, Videos, facebook business page or any social site Keywords example: Best fashion house in bogra See Example in Google and YouTube.
- Kinds of Keywords: Competitive Non Competitive
- Short Tail Long Tail
- Google Search Quata
- Google Map
2.Blogsite Create / free website Create
3.YouTube Video Create
4.Facebook page Create
5.Link Building Total Strategy
6.Google Image with Alter Tag
7.Wikipedia
8.Quora
Class-08 (Topic: WordPress Yoast SEO)
- Yoast SEO General option
- Install Yoast SEO Plugins and Activate
- Google Webmaster Tools or search console, Sitemap Bing Webmaster Tools,
- Sitemap setup Search Appearance:
- Social: Facebook App Id
- Keyword Research: Google Ads Keyword Planner Website Pages SEO:
- Set Focus Keyword > SEO Analysis
- Focus Keyword Must bd: Title, Description and image Alt Tag. Edit Snippet:
- Technical SEO robot.txt Facebook Pixel setup
Class-09 (Topic: Google Analytics)
- What is Google Analytics? Why is it important?
- Traffic info, Setup Goal, Retarget Marketing How to Setup Google Analytics with WordPress >
- Monstar insight
- How to Connect Google Search Console Google Analytics Setup for Youtube Channel
- YouTube Analytics Facebook Analytics
Class-10 (Topic: Off page SEO/Link Building/backlink part-1)
- What is Link Building or Backlink?
- What is Link? Link /url/ domain name / Landing pages Link, Website name, URL, Domain Name, Landing Page, Link building in facebook
- Link building in youtube Blog posting
- Forum posting Article posting
- Answer posting Press release sites
- Guest Posing Commenting bookmarking Commenting & posting:
- Account Create: > Sign Up, Join, Create Account, Temporary mail
- Textnow.com
- VPN / Proxy server / Tor browser / ip changer software Fake name Generator
Class-11 (Topic: Link Building Part-2)
- Link Analysis
- Do follow link, how to make it, HTML code No follow link,
- Anchor Text
- Link Shortening with bit.ly Link Masking
- White Hat, Black Hat, Grey hat Manual Link Building
- High PR, High PA, High DA
- Web 2.0 link building PBN link building
- Posting /submission:
- If link building is not allowed.
- Write content according to their guideline and link building here.
Class-12 (Topic: Youtube Marketing)
- Youtube adsense income + affiliate marketing + Sponsor Ads, Build Your own Business
- Youtube Channel Create Channel Art, Logo, About, Channel Verify,
- Convert brand channel Upload Video, Upload Settings
- Title, Description, Tag, Thumbnail
- End Screen, Cards
- Playlist create, Section, Trailer All Menu, Discussion,
- Custom url, Channel Keyword Total Youtube Studio, Views, Subscriber, Channel Maintenance:
- Daily video upload > title, description, tag, thumbnail, end screen, ibutton, playlist.
- Upload, Endscreen, Playlist, Close Caption Youtube Thumbnail + Thumbnail SEO + Video SEO
- Youtube Manager
Class-13 (Topic: Youtube SEO by Vidiq extension )
- Chrome> Settings > Add Extension > VidiQ > Signup > Add Youtube Channel Mozilla> Settings > Addons > Vidiq
- Engagement
- SEO > On page SEO & Off page SEO Subscriber
- Create Adsense Account:
- How to Add channel to Adsense Adsense:
- Approve Adsense:
Class-14 (Topic: Lead generation and email marketing by Mailchimp)
- Email search formula for google
- “@gmail.com” “california” “student” Student + california + gmail.com 2.
- #site: country “@gmail.com” OR “@yahoo.com” OR “@msn.com” OR “@aol.com” OR “@hotmail.com” OR “@outlookmail.com” OR “subject”
- Manual Google search
- Google map marketing Email extractor https://eel.surf7.net.my
- http://cesnetindia.com/extractemail.html google chrome extension
- Email extractor
- LinkedIn Email Finder – Adapt Prospector Tab Scissors Open
- Multiple URLs
- http://metricsparrow.com or email permutator https://hunter.io/ Find Emails on Websites and Social Networks
- Email Finder
- FREE Linkedin Email Finder: SalesQL, Apollo.io
- Linkedin extension find out mail and phone number signal hire
- Email Finder
- LinkedIn Email Finder – Adapt Prospector Extension and website https://anymailfinder.com/
- Website Who.is
- Website list
- https://www.yellowpages.com/ https://www.yelp.com/ Local.com Restaurant https://www.opentable.com https://www.tripadvisor.com Hotel:
- https://www.hotels.com/ https://www.booking.com/ People information collect https://www.whitepages.com/ https://www.crunchbase.com/ https://infotracer.com/
Class-15 (Topic: Lead generation and email marketing by Mailchimp)
- What is email marketing?
- email marketing
- Introduction mailchimp
- Account create mailchimp
- Introduce Mailchimp interface?
Course Information
- Reg. Ends 26 March, 2022
- Start Date 27 March, 2022
- End Date 27 July, 2022
- Class Schedule 11:00 AM TO 12:30 PM
- Total Hours 48
- Venue Title Online Live Training
- Venue Address www.sudoksho.com/class-room