Advanced Digital Marketing & SEO

Introduce Class

• Introduce with batch and mentor
• Preparation, Facebook group rules
• Discuss about lightshot tool, TeamViewer, WinRAR Zip, google drive, Screen record.

Class-1 (Topic :Facebook marketing)

• What is Facebook marketing ?
• Why Facebook marketing ?
• Opportunity of Facebook & Facebook marketing.  Type of Facebook marketing ?
• 1. Organic / free marketing  2.Paid marketing
• Create Facebook page
• Design Cover photo & profile picture  Settings: Page info & business details

Class-2 (Topic: Facebook marketing)

• Publish our first post
• Understanding Facebook robot & algorithm.
• Discuss about paid marketing, how paid marketing works?  Reach & engagement
• Boost a post from Facebook page  What is the audience?
• Setup targeted audience  Age, gender, location  Details targeting:

1.Demographic: Education, job, relations etc. information

2.Interest: browser you used, phone you used, network use etc.

Class-3 (Topic: Facebook marketing)

• Facebook ads manager
• Create first ads from facebook ads manager & Understand ads goal/ads objective Narrow  audience, narrow down, exclude

Class-4 (Topic: Facebook marketing)

• Create second ads from ads manager
• Billing & payment method ,discuss about local & international payment method Ads  account settings, ads account role

Class-5 (Topic: Facebook marketing)

• Lead generation campaign  What is lead ?
• Crate a lead form
• Lead Campaign setup Lead  form management  Facebook pixel :
• What is Facebook pixel ?  Setup Facebook pixel .
• Discuss about lookalike & customs audience

Class-6 (Topic: Facebook marketing)

Ad’s reporting, analyze previous ads

Billing system of Facebook , discuss about Facebook loan(billing threshold)  Business.facebook.com / facebook business account  Facebook marketing super tools:

• Facebook page
• insight
• Facebook page transparency

Class-7 (Topic: Instagram Marketing)

• What is Instagram marketing ?  Why Instagram marketing ?
• Opportunity of Instagram & Instagram marketing.  Type of Instagram marketing ?
• 1.Organic / free marketing  2.Paid marketing
• Create Instagram Account  Switch Professional Account
• Setup Instagram Account Professionally

Class-8 (Topic: Instagram Marketing)

Instagram Influencer Marketing (as like client project)

Class-9 (Topic: Instagram Marketing)

Instagram Organic promotion  How to Grow Instagram Followers  Instagram Hashtag Research

Class-10 (Topic: Twitter marketing) Twitter

Marketing – What You Will Learn?

Twitter Profile Setup  Twitter Accounts to Follow  Twitter Profile Optimization  Twitter Features

Twitter – What to Post?  Twitter Followers

Twitter Hashtags  Twitter Polls  Pinned Tweets

Twitter Customer Acquisition  Twitter @Mention Influencers  Twitter on Your Website  Twitter Marketing

Class-11 (Topic: LinkedIn Marketing)

• LinkedIn Account Setup & Optimization
• LinkedIn Connections Hack
• LinkedIn InMail Hack  LinkedIn Viral Posts  LinkedIn Blog Traffic  LinkedIn Groups
• LinkedIn Company Page Setup  LinkedIn Ad Credits ($50 Free)

Class-12 (Topic: Domain, Hosting, cPanel, CMS, WordPress)

• What is domain?
• What is hosting?
• Domain & hosting buying process  Introduce with CMS
• Domain & hosting setup

Class-13 (WordPress Website Create)

• Install WordPress
• WordPress Website Create

Class-14 (WordPress Theme Customization)

• WordPress Dashboard What is the  WordPress theme?
• Customize
• WordPress theme What is  WordPress Plugin?
• Customize WordPress Plugin

Class-15 (Freelancing market place & Fiverr)

• Discuss about freelancing marketplace
• Create fiverr account  Fiverr profile setup  Fiverr Policy
• Fiverr Gig

Class-16 (Fiverr)

• Create fiverr gig step by step
• Gig optimization  Publish our first gig
• Gig impression, Click, pause, buyer request

Class-17(Topic: Fiverr Marketplace)

• Fiverr account and policy  Project gig
• Buyer management and request
• Freelancing account and policy  How to bit for job
• Client management

2nd Part

Class-01 (Topic: SEO Search Engine optimization)

• What do you mean by SEO

Types of SEO

• Overview of Organic SEO

• Overview of paid SEO

• Overview of technical SEO

Type Of Organic SEO

1.on page SEO

2.off page SEO

Three Types of SEO Based on Work

1.White Hate SEO

2.Gray Hat SEO

3.Black Hat SEO and Ins and Outs of “SERP”

• User Click Behavior on SERP
• What do you mean by Knowledge Graph/ One Box?
• What do you mean by Three Pack/ Snack Pack/ local pack?  What do you mean by Site link?
• What do you mean by Google top ranking?  What do you mean by local SEO?

Class-02 (Topic: Keyword)

• What is a Keyword?
• Why is the Keyword important? Keyword  Research
• প্রয়য়োজনীয়তা ? Types of  Keywords?
• What is Niche?
• Niche related keyword selection and Research Broad, Narrow, Narrow Down  Keyword Research & Analysis Tools
• Final Keyword Selection

Class-03 (Topic: Keyword generates idea)

1.Keyword research by general idea or Myself and Google Search Suggestion > when search  and bellow

2.Tools use  Keyword example

Niche = subject matter. Main Topic

Fashion > Gents Fashion > Panjabi > Casual Panjabi > Silk > High Price > identify  Customer group > Keyword idea > Kw Research with online tools

Keyword Tools

Why Keyword Research tools Need? Keyword  everywhere chromes tools?

Keyword shitter tools?

Search Volume,  Search trend,  Location

CPC

Keyword Demand  Keyword Competition

Class-04 (Topic: Keyword generates idea)

• Filter > keyword
• Google Adwords >Tools > Keyword Planner
• How to Download & Make Keyword Research Job Report
• Ubersuggest  Keywordtool.io
• Searchvolume.io > Know average monthly search volume  Competitor Keyword analysis
• Keyword Everywhere Google Chrome Extension  Keyword surfer Google Chrome Extension Make  Report:
• Keywords, CPC, Monthly Search Volume, Allintitle, Allinurl, Exact Keyword in title,  Homepage, Low competitive site, Similar website or brand site, DA < 30 and PA < 30,  Other Keyword tools

Class-05 (Topic: Google Top Ranking And local SEO)

• What is Google Top Ranking?
• Google Top ranking প্রয়োজনীয়তা ?
• buyer Link, Website,
• Webpage, Landing page, product page
• Image, Videos, facebook business page or any social site  Keywords example: Best fashion house in bogra See  Example in Google and YouTube.
• Kinds of Keywords: Competitive  Non Competitive
• Short Tail  Long Tail
• Google Search Quata
• Google Map

2.Blogsite Create / free website Create

3.YouTube Video Create

4.Facebook page Create

5.Link Building Total Strategy

6.Google Image with Alter Tag

7.Wikipedia

8.Quora

Class-08 (Topic: WordPress Yoast SEO)

• Yoast SEO General option
• Install Yoast SEO Plugins and Activate
• Google Webmaster Tools or search console, Sitemap  Bing Webmaster Tools,
• Sitemap setup Search  Appearance:
• Social: Facebook App Id
• Keyword Research: Google Ads Keyword Planner Website  Pages SEO:
• Set Focus Keyword > SEO Analysis
• Focus Keyword Must bd: Title, Description and image Alt Tag.  Edit Snippet:
• Technical SEO robot.txt  Facebook Pixel setup

Class-09 (Topic: Google Analytics)

• What is Google Analytics?  Why is it important?
• Traffic info, Setup Goal, Retarget Marketing  How to Setup Google Analytics with WordPress >
• Monstar insight
• How to Connect Google Search Console  Google Analytics Setup for Youtube Channel
• YouTube Analytics  Facebook Analytics

Class-10 (Topic: Off page SEO/Link Building/backlink part-1)

• What is Link Building or Backlink?
• What is Link? Link /url/ domain name / Landing pages  Link, Website name, URL, Domain Name, Landing Page,  Link building in facebook
• Link building in youtube  Blog posting
• Forum posting Article  posting
• Answer posting  Press release sites
• Guest Posing Commenting  bookmarking  Commenting & posting:
• Account Create: > Sign Up, Join, Create Account,  Temporary mail
• Textnow.com
• VPN / Proxy server / Tor browser / ip changer software  Fake name Generator

Class-11 (Topic: Link Building Part-2)

• Link Analysis
• Do follow link, how to make it, HTML code  No follow link,
• Anchor Text
• Link Shortening with bit.ly  Link Masking
• White Hat, Black Hat, Grey hat  Manual Link Building
• High PR, High PA, High DA
• Web 2.0 link building PBN  link building
• Posting /submission:
• If link building is not allowed.
• Write content according to their guideline and link building here.

Class-12 (Topic: Youtube Marketing)

• Youtube adsense income + affiliate marketing + Sponsor Ads,  Build Your own Business
• Youtube Channel Create  Channel Art, Logo, About,  Channel Verify,
• Convert brand channel  Upload Video, Upload Settings
• Title, Description, Tag, Thumbnail
• End Screen, Cards
• Playlist create, Section, Trailer All  Menu, Discussion,
• Custom url, Channel Keyword Total  Youtube Studio, Views, Subscriber,  Channel Maintenance:
• Daily video upload > title, description, tag, thumbnail, end screen, ibutton, playlist.
• Upload, Endscreen, Playlist, Close Caption  Youtube Thumbnail + Thumbnail SEO + Video SEO
• Youtube Manager

Class-13 (Topic: Youtube SEO by Vidiq extension )

• Chrome> Settings > Add Extension > VidiQ > Signup > Add Youtube Channel  Mozilla> Settings > Addons > Vidiq
• Engagement
• SEO > On page SEO & Off page SEO  Subscriber
• Create Adsense Account:
• How to Add channel to Adsense Adsense:
• Approve Adsense:

Class-14 (Topic: Lead generation and email marketing by Mailchimp)

• Email search formula for google
• “@gmail.com” “california” “student”  Student + california + gmail.com 2.
• #site: country “@gmail.com” OR “@yahoo.com” OR “@msn.com” OR “@aol.com” OR “@hotmail.com”  OR “@outlookmail.com” OR “subject”
• Manual  Google search
• Google map marketing  Email  extractor  https://eel.surf7.net.my
• http://cesnetindia.com/extractemail.html google  chrome extension
• Email extractor
• LinkedIn Email Finder – Adapt Prospector  Tab Scissors Open
• Multiple URLs
• http://metricsparrow.com or email permutator https://hunter.io/  Find Emails on Websites and Social Networks
• Email Finder
• FREE Linkedin Email Finder: SalesQL, Apollo.io
• Linkedin extension find out mail and phone number signal  hire
• Email Finder
• LinkedIn Email Finder – Adapt Prospector  Extension and website  https://anymailfinder.com/
• Website  Who.is
• Website list
• https://www.yellowpages.com/  https://www.yelp.com/  Local.com Restaurant  https://www.opentable.com  https://www.tripadvisor.com  Hotel:
• https://www.hotels.com/  https://www.booking.com/ People  information collect  https://www.whitepages.com/  https://www.crunchbase.com/  https://infotracer.com/

Class-15 (Topic: Lead generation and email marketing by Mailchimp)

• What is email marketing?
• email marketing
• Introduction mailchimp
• Account create mailchimp
• Introduce Mailchimp interface?