Facebook Marketing

Class 1: 

• Introduction of Facebook Marketing. 
• Facebook Algorithm, how does it work? 
• Facebook Marketing Opportunity.
• Types Of Facebook marketing
  • Organic / Free Marketing 
  • Paid Marketing
• Facebook Page Create, Setup (Logo, Cover, Settings).
• Publish Our First Post.
• What is Rich & Engagements

Class 2: Paid Marketing 

Session 1:

• Ads Account Create, Setup, Verify
•  Billing & Payment Method Discuss about local & international Payment Method Ads.
• Account Settings & Ads account Role.
• Paid Marketing (Ads Run).
• Facebook Pixel Setup.

Session 2:

• Instagram Marketing
• LinkedIn Marketing
• Twitter Marketing

Search Engine Optimization (SEO)

Class 3:

• What do you mean by SEO?

Types of SEO

1. Organic SEO
2. Paid SEO (PPC)

Type Of Organic SEO

1. on page SEO
2. off page SEO

Three Types of SEO Based on Work

1. White Hate SEO
2. Gray Hat SEO

Black Hat SEO What do You mean by SERP

User Click Behavior on SERP

• What do you mean by Knowledge Graph/ One Box?
• What do you mean by Three Pack/ Snack Pack/ local pack?
• What do you mean by Site link?
• What do you mean by Google top ranking?

Class-4

• What is a Keyword?
• Why is the Keyword important? Keyword Research প্রয়োজনীয়তা

Types of Keywords

• What is Niche?
• Niche related keyword selection and Research Broad, Narrow, Narrow Down Keyword Research & Analysis Tools
• Final Keyword Selection

(Topic: Keyword generates idea)

1. Keyword research by general idea or Myself and Google Search Suggestion > when search

and bellow

2. Tools use

Keyword example

• Niche = subject matter. Main Topic
• Fashion > Gents Fashion > Panjabi > Casual Panjabi > Silk > High Price > identify
• Customer group > Keyword idea > Kw Research with online tools

Keyword Tools

• Why Need Keyword Research Tools? Keyword
• Chrome tools?
• Keyword shitter tools?
• Search Volume
• Search trend
• Location
• CPC
• Keyword Demand
• Keyword Competition

Class-5 (Topic: Keyword generates idea)

• Filter > keyword
• Google Adwords >Tools > Keyword Planner
• How to Download & Make Keyword Research Job Report
• Ubersuggest
• Keywordtool.io
• Searchvolume.io > Know average monthly search volume
• Competitor Keyword analysis
• Keyword Everywhere Google Chrome Extension
• Keyword surfer Google Chrome Extension Make

Tools: 

• Keyword Revealer
• Keyword Everywhere
• Ubersuggest 

Report:

• Keywords, CPC, Monthly Search Volume, Allintitle, Allinurl, Exact Keyword in title,
• Homepage, Low competitive site, Similar website or brand site, DA < 30 and PA < 30,
• Other Keyword tools

Google Ads

Class 6:

Introduction to Google Ads 

• What is Google Ads? 
• Google Ads Terminology 
• The Role of Google Ads 
• Understanding the Google Network 
• How Paid Search Works 
• The Pillars of Google Ad Success 

Keyword Research 

• What is a Keyword? 
• Different Types of Keywords 
• What is Keyword Research 
• Keyword Research Methodology 
• How to Choose the Right Keywords to Target 

Creating a Google Ads Account 

• What is a Campaign? 
• Campaign Types 
• Campaign Goals 
• Naming Your Campaign 
• Choosing Campaign Types 
• Location Targeting 
• Languages 
• Budget 
• Delivery Method 
• Bid Strategies: Manual vs Automated

Class 7:

Ad Creation 

• What is an Ad Group? 
• The Goal of Your Ads 
• Anatomy of a Text Ad 
• How to Write Compelling Descriptions 
• Introduction to Call to Actions 
• How to Test Your Ads 
• Ad Policies to Comply With 
• Ad Extensions 

Ad Rank & Quality Score

• What is Quality Score? 
• How Quality Score 
• Affects Your Campaigns 
• Quality Score Factors 
• Understanding the Ads Auction 
• What is Ad Rank? 
• How Ad Rank Works 

Landing Pages 

• What is a Landing Page 
• Landing Page 
• Use Cases 
• Types of Landing Pages 
• Steps to Building High Converting Landing Pages 

Conversion Tracking 

• What is a Conversion? 
• What is Conversion Tracking? 
• Different Types of Conversions to Track 
• Steps to Setting Up Conversion Tracking 
• Linking Google Accounts 

Overview of Google Ads Dashboard

Class 8: 

Marketplace (International & Local) Problem Solving & QA Class (Extra)